Manhattan's Phoenix Fitness Tackles Obesity with Programs Geared Toward the Sedentary
by Anonymous

New York, New York January 5 2004--Rising from the ashes of overcrowded and complacent workout mega-clubs is Chelsea’s Phoenix Fitness, a new health and wellness center with programs tailored specifically for overweight and obese individuals. Increasingly, people are turning to new sources, joining newer and smaller gyms that offer more personal attention. Frills and social scenes have given way to more comfortable and less intimidating exercise environments.

According to the US Surgeon General, the obesity rate has doubled in adults since 1980. With obesity now at epidemic proportions, Phoenix Fitness offers individualized programs for men and women who may never have done anything athletic or been inside a gym. Phoenix has designed a comfortable environment in which motivation professionals guide members through their workouts. They create time-efficient, results-oriented and supervised exercise techniques and routines using single-set, slow count training, a method designed to help members reach their maximum potential in a shorter period of time. Founder Jim Eatroff’s programs specialize in “revving the body’s internal furnace” with the “Eight Second Burn” workout, using principles of proper body positioning, momentum, leverage and tension. Eatroff, an Ivy League graduate, who holds six certifications for exercise training, cares about the people in his gym.

To avoid overcrowding and to make sure each member receives the personal attention and exercise regimen he or she needs, Phoenix caps membership. This means no hard-sell membership drives and no waiting in line to use equipment. “The big workout club chains are so busy trying to sign up members, they’ve forgotten about the most important part: catering to people who really need physical fitness in a non-intimidating environment that makes them want to return. The Phoenix Fitness workout can show results and still get you in and out of the gym in less than an hour,” states Eatroff. “This is the perfect destination gym for people who need a little extra, friendly push,” continues Eatroff. Although designed specifically to make women and men feel more comfortable, we try to make everyone here feel like a person and not like a number.” One member states, “It’s like going over to my friend’s house and he has really cool machines.”

Eatroff has created workout programs for people who haven’t been successful with other gyms. He has dedicated Phoenix Fitness to improving his customers’ health and mental attitude through fitness.

Contact info:
Arielle Jamil
Director, Fierce Communications LLC
Arielle@Fiercecommunications.com
212.995.2138
212.995.1797 f




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